All of this will happen within the Instagram app. Users will not be redirected to another website to complete the purchase of products. Instagram already lets users shop on its platform through ‘Checkout on Instagram’. This will also help Instagram collect the purchasing fees, the report added. Instagram doesn’t collect it currently due to Covid-19.
The new feature is said to be more of a curated place for these drops. Instagram launched a product reminders feature back in 2019 which works quite well for drops. Brands across different categories including fashion, beauty, and streetwear have already been using the product reminders, the report added. With drops, it will be easier for brands and consumers to find the latest and upcoming products in one place.
Instagram drops is currently available only in the US for users on Android and iOS.
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